Viceroy marks return to New York with Viceroy Park Avenue
Viceroy marks its return to New York with Viceroy Park Avenue
https://hotelsmag.com/news/viceroy-marks-return-to-new-york-with-viceroy-park-avenue/?
Viceroy Hotels & Residences announced Viceroy Park Avenue, marking the brand’s return to New York City. The hotel is set to welcome guests in December 2026 at the corner of Park Avenue South and 29th Street in Manhattan’s NoMad neighborhood. Viceroy has partnered with Tao Group Hospitality to lead the hotel’s food and beverage programming.
Viceroy previously had a property on 57th Street in Manhattan, but it stopped operating as a Viceroy in 2019 and rebranded into Le Méridien New York, Central Park.
The project is a joint real estate venture between Viceroy’s parent company, Highgate, Tao Group Hospitality and BGO.
“New York remains one of the most attractive and enduring hospitality markets in the world, and Viceroy Park Avenue reflects our conviction in the city’s long-term growth and global appeal,” said Matthew Cervino, managing partner of BGO. “By combining a premier location, differentiated luxury offerings, and best-in-class operating partners, we believe this investment is exceptionally well-positioned to deliver lasting value for our clients while setting a new standard for luxury hospitality in one of the world’s most dynamic destinations. We are excited to help bring a new landmark hospitality experience to Park Avenue South.”
Rendering of the pool deck at the upcoming Viceroy Park Avenue.
Designed by Meyer Davis Studio, the hotel will feature 252 guestrooms and suites, including four presidential suites, a rooftop pool and lounge, meeting and event spaces, and a spa and wellness area. Three of the presidential suites, located on the 18th floor, range from 755 square feet to 2,100 square feet, alongside a duplex suite with 2,000 square feet of living and entertaining space. The property offers more than 15,000 square feet of event space across three dedicated rooms. The spa and fitness center, located on the third floor, includes four treatment rooms, a sauna, steam room and cold plunge.
“Viceroy Park Avenue represents an exciting milestone for our brand and a natural next step, as we continue shaping a more thoughtful, experiential approach to luxury hospitality,” said Arash Azarbarzin, CEO of Viceroy Hotels & Residences. “Today’s travelers are looking for moments that feel authentic, personal, and connected to the places they visit. With Viceroy Park Avenue, we are creating a hotel that reflects the energy and cultural spirit of New York City while delivering a style of hospitality that feels refined yet relaxed, elevated yet human. New York is one of the most important hospitality markets in the world, and our return to the city is an important step in the continued growth of the Viceroy brand.”
Entryway of The Presidential Suite.
“Viceroy has built a reputation for delivering distinctive luxury hospitality experiences, and we’re excited to partner with such an iconic brand,” said Noah Tepperberg, Co-CEO of Tao Group Hospitality. “We look forward to bringing our expertise in hospitality and dining to the property and creating compelling food and beverage experiences for both guests and locals alike.”
Viceroy Park Avenue joins a portfolio that includes The Observatory Sun Valley, A Viceroy Resort, slated to open in fall 2026 in Sun Valley, Idaho, along with additional projects in Playa del Carmen, Puerto Vallarta, Nashville, Austin, Ft. Lauderdale, Clearwater Beach, Puerto Rico and the Hudson Valley.
Stonebridge takes over management of JW Marriott Atlanta Downtown
https://hotelsmag.com/news/stonebridge-takes-over-management-of-jw-marriott-atlanta-downtown/
Denver-based management company Stonebridge has added the JW Marriott Atlanta Downtown to its managed portfolio. The luxury hotel recently completed an extensive renovation and repositioning from the former W Atlanta Downtown to JW Marriott Atlanta Downtown, transforming the property into one of downtown Atlanta’s newest luxury hospitality offerings.
The 237-room property features a rooftop pool, fitness center, business center, full-service spa and executive lounge, along with several food-and-beverage outlets, including Fiora Cucina Italiana, Ledger Bar & Lounge, JW Market and The Perch, an all-weather rooftop pool bar and restaurant overlooking the Atlanta skyline. The property offers more than 15,000 square feet of flexible meeting space across eight event rooms.
“JW Marriott Atlanta Downtown represents exactly the type of high-quality asset where Stonebridge can create value through disciplined operations, commercial expertise, and a focus on long-term performance,” said Rob Smith, CEO of Stonebridge. “The ownership group’s investment in the property’s transformation has created a compelling luxury asset in one of the Southeast’s most dynamic lodging markets. We look forward to building on that momentum and driving strong results for ownership.”
Situated in the heart of downtown Atlanta, the JW Marriott Atlanta Downtown offers guests access to Mercedes-Benz Stadium, the Georgia Aquarium and Centennial Olympic Park. The renovation introduced redesigned guestrooms and suites, enhanced food-and-beverage concepts, wellness-focused amenities, upgraded meeting and event spaces, and a new executive lounge.
Stonebridge will leverage its integrated operating platform across revenue management, sales, e-commerce and digital strategy, food-and-beverage operations, and labor optimization, with a focus on maximizing profitability and enhancing long-term asset value for ownership.
The addition strengthens Stonebridge’s presence in the luxury segment, complementing a portfolio that includes luxury, resort, full-service, lifestyle and premium select-service hotels across the country. The company continues to pursue opportunities where active management, operational discipline and commercial expertise can unlock value and improve performance for ownership.
The 15 Best Things to Do in London in 2026 (and Top Things to Avoid)
IakovKalinin/iStock
https://www.fodors.com/world/europe/england/london/experiences/news/photos/20-ultimate-things-to-do-in-london
The best things to do—and the top things to avoid—in London. Plus, the best hotels, restaurants, and tips for a memorable vacation. All curated by a trusted Fodor's writer based in the British capital.
There are over 9 million people in London, and I’m proud to be one of them. As a first-generation Brit, I took on a tour guide role from a very young age, navigating the West End independently before I was even a teen. I’ve lived North-West, worked all over Central, and now reside in East London…and I’ve partied in every pocket in between. Now, I don’t have the stamina; I write guidebooks for people who do.
Think of me as a trusted friend you haven’t yet met, a face on social media you ping for local intel but block after getting what you want (hey, I don’t mind!). I’ll tell you which weekend markets to visit, help you avoid crap high teas, and let you tick off greats away from loop sightseeing bus stops. In short, here’s how to experience London like a seasoned queen.
RELATED TRAVEL GUIDES
If you’re traveling throughout England, get our expert recommendations for the best things to do in Manchester and the best things to do in Birmingham.
PART II
PHOTO: ALEX SEGRE/SHUTTERSTOCK
11 OF 26
Have a Gay Old-Time Dancing in Soho
WHERE: Soho, Central London
With one of Europe’s largest LGBTQ+ communities, London is the place to be out and proud no matter what end of the spectrum you’re on. Heels, sneakers, flip-flops, or even barefoot, judgment’s left at the door, and your dancing shoes can be whatever you feel most fabulous in at Soho’s popular gay bars such as The Yard, Village, She Soho, Ku Bar, and The Friendly Society (which is exactly as the name suggests, so expect to pick up an army of pals!). For an extra colorful backdrop, time your visit around the end of June to early July when Pride decks the entire city in rainbow stripes.
PHOTO: CAHOOTS
12 OF 26
Become a Train Enthusiast
WHERE: Multiple locations across Central London
Having the oldest metro system in the world means London Underground has a rich and fascinating history. Public transport is how everyone predominately gets around, and such affinity creates a continuous demand for ways to immerse and discover. Good thing there’s plenty of steam in supply. The best for novices is the London Transport Museum in Covent Garden, packed with interactive displays, with old tube carriages and buses you can get on. The organization also offers widely popular (and quick to sell out) Hidden London tours, which take you behind the scenes or to disused stations that were used to film James Bond movies. For those who prefer to swap history for booze, you’re in luck, too. Cahoots, situated in the forgotten Kingly Court Station, is now a cocktail speakeasy decked with 1940s tube carriage and ticket hall to neck your poison in.
PHOTO: HISTORIC ROYAL PALACES
13 OF 26
Be Dazzled by the Crown Jewels at the Tower of London
WHERE: Tower Hill, East London
One of the city’s most important landmarks, the Tower of London, was once a secret fortress, a royal palace, and even a prison. Now, it’s a UNESCO World Heritage Site containing exhibits such as the crown jewels. Visitors can get up close to the collection, which includes the precious Imperial State Crown. It was made in 1838 for Queen Victoria and used by every British monarch following, including Queen Elizabeth II and King Charles III. While you’re here, don’t miss nearby attractions, Tower Bridge (which has an awesome glass walkway) or The Shard (tip: skip the observatory ticket and get views for free when buying a drink at the GONG bar on floor 52 instead).
PHOTO: ZDZISLAW FIEDLER/SHUTTERSTOCK
14 OF 26
Spend Off-Peak Hours at West London’s Free Museums
WHERE: South Kensington, West London
OK, I admit I don’t love South Kensington, but one thing it’s best for is free museums. You have the heavyweights all right here within walking distance of each other. The Victoria and Albert Museum is huge, though it requires a full day to do properly, and its paid-for temporary fashion exhibits are worth every penny. Then there’s the National History Museum, where you’re welcomed at the entrance by a giant Blue Whale skeleton suspended from the ceiling, and kiddie favorite, the Science Museum. But remember, these museums are uncomfortably busy on weekends and holidays, so do them only on weekdays, ideally in the morning if you want to get out in one piece!
PHOTO: JEFF EDEN FOR RBG KEW
15 OF 26
Smell the Roses in Kew Gardens
WHERE: Kew, South West London
While London is full of free parks and gardens for public enjoyment, sometimes flashing a bit of cash filters out the crowds and allows you to soak up unimaginably beautiful blooms in sweet serenity. Kew, on the edge of the city, is a huge royal botanic garden established in 1759, featuring 326 acres of diverse plantlife, including themed gardens and a glasshouse. Seasonal events are always popular among Londoners, especially the Christmas at Kew Light Trail, which sells out as soon as tickets are released. Whatever the weather, come indulge in that English country or Jane Austen fantasy, and yes, you can totally wear a bonnet.
PHOTO: CLAUDIODIVIZIA/ISTOCK
16 OF 26
Things to Avoid in London: Open Top Bus Tours for Sightseeing
WHERE: Multiple locations across Central London
Open-top bus tours are a complete waste of money. One, this isn’t the Algarve, so chances are you’ll be scurrying down to the lower deck anyway, and two, you can hop on a regular red bus for a fraction of the price (£1.75 for a single ride) and the top deck is covered. If you absolutely MUST do some kind of guided bus tour, choose a dining bus that pairs getting fed with the sights for the same price (so, you’re essentially eating for free!). The best is Brigit’s Bakery’s afternoon tea bus tours (£45 for meal and tour), but you can also splurge on the gourmet Bustrome experience (£70 for meal and tour) if you’re feeling fancy.
PHOTO: PHOTO BY CODY MARTIN/UNSPLASH
17 OF 26
Things to Avoid in London: Borough Market on Any Weekend
WHERE: London Bridge, South London
Let’s be clear: Borough Market is awesome and should not be overlooked. Lined with independent stalls, the quality here is excellent, and it’s certainly a vibe, being the most famous and historic in London. Plus, I love the Bread Ahead bakery. But weekends, like the museums of South Ken, are gridlock. You’re hardly browsing leisurely; instead, you’re like a cruise ship passenger lining up for a buffet…on a Royal Caribbean! Not fun. For a dose of local market life, check out Maltby Street Market close by in Bermondsey or Shepherd’s Bush Market in West London for yummy international street food, Greenwich Market for handmade gifts, and Columbia Road Flower Market for flowers (obvs, but arrive early as this is busy too). Save Borough Market for a calmer weekday morning.
PHOTO: ALENAKRAVCHENKO/DREAMSTIME
18 OF 26
Things to Avoid in London: Any Kind of British Food at a Major Hotel Chain
WHERE: Multiple locations across London
If you have points to spend, use them on stays, NOT food. I review hotels for a living and can honestly say the absolute worst fish and chips, afternoon tea, Sunday roast, and English breakfast I’ve ever had has been at a maroon-red-logo or royal-blue-logo hotel (you know exactly which ones I’m talking about). They’re catered to business travelers who pay for convenience over quality. If you want classic British grub, do your research and visit a local or independent establishment. For the record, my faves for those classics are Poppies Fish & Chips, high tea at Hotel Café Royal, Sunday Roast at Hawksmoor, and scotch eggs from Fortnum and Mason (their birthplace).
PHOTO: COURTESY OF BREAD STREET KITCHEN
19 OF 26
Must-Try Restaurants in London: Bread Street Kitchen & Bar at 22 Bishopsgate
WHERE: City of London, East London
If you binged Being Gordon Ramsay on Netflix like I did, then Bread Street Kitchen & Bar at 22 Bishopsgate is a must when in the City (aka Liverpool Street) area. Since it’s perched on the 59th floor of a financial district skyscraper, you’re treated to some stellar views, including that of The Shard. Come for London’s highest breakfast, or let Gordon’s iconic Beef Wellington join the table at sunset instead. For extra special occasions, i.e. when you’re willing to throw down some serious dough, snag a seat at his 12-seater Chef’s Table experience on floor 60, Restaurant Gordon Ramsay High, for the tasting menu of your life.
PHOTO: THE WOLSELEY
20 OF 26
Must-Try Restaurants in London: The Wolseley
WHERE: Mayfair, Central London
Mayfair is London’s poshest district, and what I love about The Wolseley is that it’s fine dining that’s approachable. It may even be a place you can go to on the regs. It’s swanky but not pretentious at all, and you’re looking at £30 for a two-course set menu. The all-day European menus have the staples, including a full English breakfast, chicken schnitzel sandwich, roast lamb, and the most amazing desserts (they also do afternoon tea, which might explain it). It’s very popular, so do book a table in advance. Otherwise, go east for their City outpost, which is generally quieter on weekends.
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