Trump Appoints Hooters-Loving, Canada-Trolling Influencer as U.S. Tourism Envoy
Trump Appoints Hooters-Loving, Canada-Trolling Influencer as U.S. Tourism Envoy
https://www.fodors.com/news/news/trump-chooses-canada-trolling-influencer-as-u-s-tourism-envoy
The Australian-born naturalized U.S. citizen loves steaks, the Alpha Male lifestyle, and Hooters.
Tourism to the United States has been struggling for many months, and the Trump administration has appointed a special envoy to spread the word about American exceptionalism. Right-wing influencer Nick Adams took the position on March 17 as senior advisor and special presidential envoy for American tourism, exceptionalism, and values, the State Department noted on its website.
In a post announcing his new role, Adams said, “With America 250, the FIFA World Cup, and the Olympics coming up, the world needs to be reminded of all we have to offer. I will be a tireless spokesman for American greatness, at home and abroad.”
White House spokesperson Davis Ingle said in a statement, “Nick Adams is an America First patriot who will represent our country well as we celebrate our Nation’s 250th anniversary of independence, and we look forward to working with him to further showcase and advance America’s excellence across the world stage.”
Adams was born and raised in Australia and became a naturalized U.S. citizen in 2021. He has not held any diplomatic positions. Adams served as a deputy mayor in Australia but was suspended from the right-wing Liberal Party for verbally abusing a television journalist. The party accused him of neglecting his duties to conduct seminars in the U.S. and said his statements were likely to embarrass the party.
The self-proclaimed Alpha Male is an unconventional choice to promote the U.S. abroad. On social media, he is known for his colorful personality and often mentions his love for steaks and the restaurant chain Hooters. His hypermasculine posts have earned him a fanbase in the manosphere. He is also a vocal and relentless supporter of President Donald Trump, who has endorsed Adams’ books. His tweets often call Trump the greatest U.S. president and America’s spiritual leader, and he has claimed, “You can either love Trump or hate America.” His enthusiastic support for President Trump has endeared him to his MAGA following.
The conservative influencer promotes hypermasculinity and supports what he considers Alpha Male behavior, such as sharing a video of Robert F. Kennedy, Jr., working out in jeans. Conversely, he has criticized Bad Bunny’s Super Bowl performance, repeatedly referencing the artist’s fashion choices and using “wearing a dress” as criticism.
With AI-generated photos and random anecdotes, Adams’ account might seem like a parody (a suspicion echoed by Reddit). However, Adams is well known as an internet troll.
He has repeatedly posted about Hooters and professed his love for women’s breasts online, though he has done so less frequently recently. Here’s a profound tweet from him from 2023: “I appreciate a nice pair of boobs, and I’m not going to apologize for it.”
If that is not enough to make things awkward, Adams’ prior comments about other countries may not help win back international tourists. In 2024, he announced plans to become the first governor of the 51st state of Canada. He has written extensively in support of Trump’s policy proposals regarding Canada, which is one reason Canadians have looked beyond the U.S. for travel. To further complicate his international standing, in January, he posted, “Greenland is the United States.”
Last year, President Trump nominated him for the role of ambassador to Malaysia. The Muslim-majority country protested the nomination because of his Islamophobic views. Adams once posted that he got a waitress fired for wearing a “Free Palestine” pin and wrote on X, “If you don’t stand with Israel, you stand with terrorists!” Malaysians, who largely sympathize with Palestinians, did not overlook his comments. He was ultimately dropped as the ambassador nominee.
Hospitality is the EU’s economic future. Here’s why.
https://hotelsmag.com/news/hospitality-not-ai-is-the-eus-economic-future-heres-why/?
Larry Kimball is the co-founder and CEO of Vivify Hotels & Resorts, a luxury boutique management company.
Over the next two decades, the demand for high-end, experiential European travel is poised for exponential growth. To maximize this sector’s contribution to the EU’s GDP, sustained investment in premium hospitality is essential. This shift is accelerated by a restrictive regional AI policy that has largely ceded the technological frontier to the U.S. and China. Consequently, Europe’s economic resilience lies in its proven reputation for service excellence.
This article presents a multi-layered argument for why hospitality represents a more pragmatic and robust investment for the EU’s future than a lagging tech sector.
In 2026, 50% of globally operating AI unicorns (private startups valued at least one billion U.S. dollars before going public) are located in the U.S., while Europe plays virtually no role. About 1,700 such innovative companies currently operate in the U.S., while the EU has only around 280.
Europe’s biggest threat is not external—it is the EU’s own investment policies that ensure economic and technological underperformance. From 2008 to 2023, the U.S. economy expanded by a staggering 87%, while the EU managed barely 13.5%. Even more alarming, the EU’s GDP per capita had collapsed from 76.5% of the U.S. level to just 50% in 2024, underscoring a widening gap that Europe can no longer afford to ignore. Shockingly, the poorest US state, Mississippi, has a higher per capita income (US$52,017) than that of France, Italy, and the EU average (US$43,305).
Capital Investment in EU Hospitality
The viability of the “hospitality first” model is supported by current investment data and demand trends. Hospitality is one of the highest ROI, highest multiplier sectors for investment in Europe today. Sectors in structural growth phases attract higher capital inflows because they offer predictable long-term ROI compared to cyclical or stagnating industries.
1. Hospitality is entering a multiyear structural expansion cycle
Multiple industry analyses show that hospitality in Europe has moved beyond post-pandemic recovery and is now in a structurally driven growth phase, supported by durable demand and long-term transformation.
Consider Les Roches’ The State of Hospitality Report (2025–2026), which states that the sector is transitioning “from post-pandemic recovery into structurally driven, long-term transformation” with mid-single digit annual growth expectations and a global market surpassing USD $5 trillion.
The Cushman & Wakefield European Hospitality Update (H1 2025) reports heightened investment appetite, with hotel demand and profitability improving across major markets.
2. Hospitality real estate is outperforming other real estate asset classes
Data shows European hotel investment is outpacing historical averages, even while other property classes (office, retail, residential development) face liquidity constraints. Because hotels combine real estate and operating business returns, they offer an operating profit potential, making hospitality more resilient and attractive to capital allocators. Investors will pivot to operationally intensive assets because of yield superiority. Hotel investment in Europe reached €4.9B in Q1 2025, exceeding the ten-year average despite a challenging financing environment. Deloitte’s 2025 European Hotel Industry and Investment Survey shows major investors ranking hotels among the most attractive asset classes for 2026, beating many traditional real estate categories.
3. Value-add and repositioning opportunities are attracting institutional capital
As older hotel stock ages and guest expectations shift, investors see large opportunities for capex-driven value creation. When investors can buy assets, renovate, reposition, and raise RevPAR, hospitality becomes a more compelling target than passive or low-yield sectors. GRI Hospitality Europe 2025 reports a “rise of value-add strategies” as investors target older assets requiring heavy CapEx and repositioning. Institutional private credit and debt funds have replaced traditional banks, supplying large volumes of new financing for hospitality repositioning, suggesting deeper capital availability. New EU Hotels: 2025 had about 300 new hotels/37,500 rooms. The continued growth in new hotel openings is forecast at 338 new hotels/47,694 rooms scheduled to open in 2026, and 350 new hotels/47,987 rooms expected to open in 2027. Hospitality is undergoing rapid tech-driven modernization—creating a continued need for capital. A sector with mandatory technological capex requirements will inevitably attract more capital than sectors without modernization pressure.
4. Tourism demand fundamentals remain exceptionally strong
Demand is a primary driver of hospitality investment performance. Sustained demand growth is fueled by tourism trends and international travel returning to (or exceeding) pre-pandemic levels. CBRE notes the “Big Five” markets—Italy, Spain, Germany, France, UK—continue to drive 66% of total night stays, reflecting stable core demand. Hospitality benefits from powerful long-term consumption megatrends. Travel, leisure, and experience spending continue to rise across generations. Industry expert David Kellett of Savills notes hospitality is part of a 50–60-year mega trend of consumers shifting spending from goods to experiences.
5. Hospitality’s contribution to GDP increases through multiple channels
Investment in hospitality boosts GDP more strongly than many other sectors because it contributes via: Construction and redevelopment activity (Capex). This stimulus includes construction firms, materials industries, and local labor markets. Operations. Hotels create high employment density vs. other real estate, recurring services revenue, and local multiplier effects (restaurants, retail, transport). Cross-border tourism inflows. Inbound tourism acts as an export, increasing national GDP.
Conclusion
Hospitality and services remain among the EU’s strongest and most resilient economic assets, backed by deep cultural heritage, operational excellence, and enduring global demand.
By 2027, the hospitality sector is expected to exceed €27 billion in annual investment, making it a primary engine for the 1.4%–1.5% GDP growth forecasted for the region. The “Mandatory Tech transformation” noted is the primary reason institutional capital is staying—it creates a barrier to entry that protects their investment.
Drinking Is the Only Way to Make Airports Tolerable
Courtesy of Fodor's Travel
https://www.fodors.com/news/wine-and-cocktails/drinking-is-the-only-way-to-make-airports-tolerable
Wellness is all fine and good, but sometimes the stresses of modern travel call for a stiff drink.
Hot Takes is a monthly series inviting experts to share their hottest takes about travel, hospitality, and more. Have a hot take you’d like to share with us? Send your takes to editors@fodors.com for a chance to have your take featured in a future story.
Travel is stressful and chaotic, to say the least. Even when armed with the best possible outlook and intel, things can and will go wrong. Often. With and without warning. And there’s only so much you can do to mitigate these distressing external factors. Take it from a guy who climbs aboard about 125 or 150 flights per year. It is what it is out there, and while you may not thrive, you can learn how to survive.
I’ve gotten into altercations with travelers in lounges who took off their shoes and spread out across a couch, leaving other people without a place to sit. I’ve been stranded at airports overnight. I’ve had flights canceled. I’ve missed flights and dealt with the unpredictability of blizzards and storms. Now, much like everyone else, I’m navigating government shutdowns and their chaotic impact on travel, from short staffing to winding security lines.
This is just my short list of recent travel mishaps, and chances are that you have your own. All of this is to say that it’s time to take the edge off with a stiff drink.
Airports Call for Only One Form of Wellness
Airports are morally lawless, time zone-neutral constructs residing far outside the realm of normal, civilized society. They’re like casinos, except you’re gambling on the idea that the amount of joy you’ll eventually derive from your trip will somehow outweigh the awful experience you have to wade through in order to reach your destination.
As such, there’s no place for wellness goals, unless the wellness we’re speaking of is of the mental stability variety. That should be at the tippy top of the list, and a glass of bubbles (or a stiff cocktail) offers a great bit of help in getting you there.
We’ve seen other people these days, though, pursuing wellness in the form of in-airport yoga sessions. Um—and I’m sorry—you’re not going to ohmmm you’re way through today’s travel chaos. Plus, what’s grosser than a bunch of travelers adding physical exertion, sweat, and body odor to the already malicious mix of fellow passenger hazards that we encounter?
I’d be all for airport gyms—if mandatory hygiene were a fundamental component. Seeing as though we can’t even get mandatory hygiene to be an agreed-upon principle of flying to begin with, even without the sweat session, I’m going to consider the matter closed. The airport is no place for exercise, except for the mad dash through the terminal to make your flight. In which case, godspeed.
In other instances, how about we exercise an altogether different set of muscles? No, not our livers, per se. But our minds, our social skills, and our ability to relax. Connect with your travel mate. Say hello to a stranger. Strike up a conversation. Sit down at a bar stool and take the pulse of your fellow world-weary, traveling souls.
The trick to flying well is understanding that it’s less about unlocking some secret passageway to unbridled bliss and more about improving things a smidge. Nudging your situation ever so slightly in the right direction by finding a way to reduce or alleviate the rigors of modern travel. That’s it. That’s the trick. Try to make things a teeny tiny bit better for yourself. And a drink, or two, should be relished as the ideal way to perform such a task.
Toasting to a Better Airport Experience
The inanity of airplane travel knows no bounds. Welcome to a world riddled with middle seats lined by over-sized and under-washed humans who surround you and impede your sleep and relaxation while infringing upon your personal space. There are passive-aggressive passenger-on-passenger interactions that even devolve from antagonism into violence. Arguments with flight attendants. Shouting matches with TSA.
Maybe if we’re all a bit calmer and happier, less of this stuff would be happening. Of course, a few tipples too many would begin to shift everyone back into the wrong state of mind. Moderation is key, no doubt. You’re aiming to soothe your soul, not kick-start a raucous or debaucherous journey. Become the one who turns the other cheek, who tunes out the madness, who resists the urge to scream, and never the one strapped down in his chair waiting for a police escort upon arrival.
While the halcyon days of aviation have long since passed, we are fortunate to be in the golden age of airport drinking, at least as far as what’s available to us here in the States. You don’t have to make it a double for $5 anymore while sitting elbow-to-elbow with the same malcontents you’re hoping to avoid on the flight. Instead, a growing number of airports feature legit restaurants and bars serving honest-to-goodness craft cocktails. In beer-mad or wine-soaked destinations, tasting rooms abound. And the evolution of lounges, with airline-affiliated options such as Delta One and United Polaris, and credit card-centric choices from American Express, Capital One, and Chase offering premium booze, signature serves, and myriad made-to-order specialties.
The next time you’re at the airport, celebrate the start of that family vacation. Toast to the success of a recent business trip or the hopeful beginnings of the next one. Rekindle a romantic connection. Savor the finer things. Life is too short to just grin and bear it, and flying today has done enough to lower the common denominator of our collective existences. Have a glimmering glass of Champagne. Sip on a nerve-soothing Negroni. Try a craft whiskey, a vintage wine, or a local beer.
Maybe you deserve it. Maybe you need it. Maybe you just want to survive the day with your sanity intact. Maybe you can meditate your way through this; if your mantra is something along the lines of “dry gin martini, olive and twist, please.”
Is This Caribbean Island the New Wellness Destination of 2026?
Hugh Whyte/Unsplash
https://www.fodors.com/world/caribbean/grenada/experiences/news/why-grenada-should-be-your-wellness-destination-this-year
With wellness resorts, pristine beaches, and unspoiled nature—could this Caribbean island be crowned the next wellness destination?
Grenada greeted me the way the best journeys do—at a secluded wellness retreat tucked along a quiet beachfront.
Yes, my Grenadian wellness week began at Six Senses La Sagesse with a custom-blend herbal tea, a sacred fire ritual, and an oceanfront welcome dinner. The fresh island flavors, warm hospitality, and rhythm of the sea were the perfect introduction to the island.
My next morning was spent at the resort’s renowned spa, where wellness is designed just for you. We started with screening my key biomarkers and followed with a biohacking session. A holistic massage loosened me up for the remainder of the day.
Beyond the resort, the spirit of Grenada reveals itself through its landscapes and culture. Known as the Isle of Spice, the island invites exploration. At Belmont Estate, the story of cocoa, nutmeg, and Grenadian heritage comes to life, while a wander through Grand Etang National Park offers lush rainforest trails and misty crater lakes. A stop at Mark’s Bar added a dose of local flavor—complete with an authentic rum punch demonstration.
Another day brought a deeper connection to nature with OMI Nature Spa. Their “Ground & Glow” session began with yoga and breathwork beside the cascading waters of Mount Carmel Waterfall, followed by all-natural spa treatments rooted in the island’s botanical traditions.
That afternoon, we checked into Silversands Beach House, where minimalist design meets the quiet beauty of the shoreline. Morning began with guided meditation and stretching as the sun rose over the sea. Later, a catamaran sail traced the island’s coast before dinner at Asiatique, making for a refined close to a day on the water.
The journey ended at Silversands Grand Anse, home to one of the Caribbean’s most stunning beachfront settings. Between a final spa treatment and quiet moments in a private villa, there was time to reflect and simply unwind.
When all is said and done, Grenada leaves you with one clear impression—here, luxury and wellness aren’t separate experiences; they are simply Pure Grenada.
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