G6 Hospitality launches procurement platform for franchise network
G6 Hospitality launches procurement platform for franchise network
https://hotelsmag.com/news/g6-hospitality-launches-procurement-platform-for-franchise-network/
G6 Hospitality, the parent company of Motel 6 and Studio 6, has launched the G6 Marketplace, an enterprise-grade procurement platform built to streamline supply chain operations across its franchise network.
Developed in collaboration with StoreHippo, the platform connects franchisees with verified suppliers through a single digital interface, enabling consistent pricing, inventory management, and order placement while reducing reliance on multiple vendors.
The platform addresses challenges including fragmented supplier ecosystems, cost volatility, and limited procurement visibility. Operations span the U.S. and Canada.
“Procurement has historically been one of the most complex parts of hotel operations, often placing an unnecessary operational burden on owners,” said Sonal Sinha, CEO of G6 Hospitality. “Our franchise owners are the foundation of our business, and the G6 Marketplace is a direct response to their needs for a simpler and more efficient way to run their properties. By applying technology and scale, we are reimagining how supply chains operate, making procurement more standardized, cost-efficient and transparent, while ensuring it remains accessible and easy to use across our entire network.”
The G6 Marketplace centralizes procurement functions, improving demand planning, spend visibility, and vendor oversight at scale through a standardized framework.
“What G6 Hospitality has built goes beyond a traditional marketplace; it represents a more connected and streamlined approach to enterprise procurement,” said Rajiv Kumar Aggarwal, founder & CEO of StoreHippo. “At StoreHippo, we are proud to support this shift by enabling a unified enterprise ecosystem that brings greater efficiency, visibility, and consistency across their network.”
The launch is part of G6 Hospitality’s broader transformation agenda, which includes investments in marketing, digital guest platforms, and enterprise technology. The company is backed by the global travel technology company PRISM.
In Lefay deal, Marriott makes concerted push into luxury wellness
https://hotelsmag.com/news/marriott-international-announces-partnership-with-lefay/?
Marriott International is extending its reach into the lucrative wellness business, but instead of launching its own brand or acquiring another, it’s partnering up with one of Italy’s most notable.
Marriott has announced plans to enter into a joint venture with the Leali family, founders of Lefay, which will be the first brand in a new category of hotels under Marriott’s portfolio dedicated exclusively to luxury wellness.
The Lefay portfolio currently features two luxury resorts in Lago di Garda and the Dolomiti, Italy—both located in nature‑rich leisure destinations. The brand’s pipeline includes three properties under development in Tuscany, Southern Italy, and the
Swiss Alps. Existing and pipeline resorts will operate under long-term hotel management agreements with the new joint venture, while Italian real estate assets remain with the founding family.
Both Lefay properties are also currently part of Preferred Hotels & Resorts’ Legend Collection.
The partnership should amplify growth as the brand links into Marriott’s global network of developers, while leveraging Marriott Bonvoy, which has more than 270 million members worldwide.
The deal is part of an emerging trend in hospitality illustrated by smaller, independent brands linking up with larger hotel companies in order to benefit from marketing, distribution, and loyalty—the so-called network effect. For companies like Marriott, it grows their fee-based business without spending money to do it.
The global wellness economy is a massive, rapidly growing market. It reached a record $6.8 trillion in 2024 and is projected to hit nearly $10 trillion by 2029, according to the Global Wellness Institute. While Marriott has an assortment of brands in the luxury space, from St. Regis to Ritz-Carlton, that each feature luxury elements, Lefay, which was founded in Italy in 2006 by Domenico Alcide and Liliana Leali, operates with a sole mission “To become the Italian reference brand in the international market of luxury wellness holidays through the creation of a collection of eco-resorts according to the Italian style and living and the new Lefay concept of luxury.”
Other hotel companies have latched onto the wellness trend. Consider Hyatt Hotels Corp., which acquired the luxury wellness brand Miraval Group in 2017 as a strategic expansion into the wellness and mindfulness sector. In 2019, IHG Hotels & Resorts acquired Six Senses Hotels and Resorts, which helped pioneer sustainable luxury and wellness-focused hospitality in often remote locations.
To hear it from Marriott International President and CEO Tony Capuano, Marriott was itching to deepen its tentacles in the space. “Marriott is thrilled to collaborate with the Leali family as we grow our luxury wellness portfolio,” he said. “Luxury is increasingly defined by well-being, purpose, and meaningful experiences. We are excited to introduce Lefay to our customers around the world and thoughtfully expand Marriott’s presence in the luxury wellness space.”
“Our family founded Lefay nearly twenty years ago with a clear vision: to create destinations where well-being, nature, and health come together authentically,” said Domenico Alcide and Liliana Leali, founders of Lefay. “We are deeply honored to begin this collaboration with Marriott and to further advance our vision of bringing the Lefay brand to the world.”
Each Lefay property is designed as an eco-resort, built around architectural integration with the natural environment, sustainable materials, and wellness programs spanning movement, nutrition, and preventative health. Guests may choose from à la carte treatments or structured multi-day programs rooted in the brand’s proprietary Lefay SPA Method, which blends scientific research with holistic wellness traditions.
“Lefay represents a new expression of luxury, one that is wellness-first, deeply experiential, and emotionally resonant,” said Tina Edmundson, president of luxury, Marriott International. “As guest expectations continue to evolve, our collaboration with Lefay will allow us to thoughtfully extend our luxury offerings into a space where well-being is not just an amenity but the heart of the travel experience.”
“Lefay is proud to join Marriott’s Luxury Group, alongside some of the most prestigious hotel brands such as The Ritz-Carlton, St. Regis, EDITION, and The Luxury Collection,” said Alcide Leali, CEO of Lefay. “Together, we are poised to accelerate the global expansion of the Lefay brand and further reinforce Lefay’s position as a leading name in luxury wellness hospitality.”
The Top 10 Views at the Top 10 National Parks in the United States
Jose1983/iStock
https://www.fodors.com/news/photos/best-views-at-americas-top-national-parks
From Yellowstone’s Artist Point to Delicate Arch in Arches National Park, discover 10 of the most breathtaking and iconic views across America’s national parks.
Our national parks are known for their incredible hiking trails, opportunities to spot wildlife, and historic and environmental value, but the reason many tend to visit is that they hold some of the most iconic views in the United States. Deciding which parks might be considered the “top” is a matter of personal preference, but there are some truly unforgettable views.
These are views that have no equivalent–some have inspired art, while others remain popular points for visitors to grab their own photographs. Beauty is in the eye of the beholder, but there is a reason that these vistas continue to capture imaginations.
PHOTO: OLOS/Shutterstock
1 OF 10
Artist Point
WHERE: Yellowstone National Park
Artist Point is one of the busiest areas in Yellowstone and one of the most recognized views in the park. Originally named in honor of famous Western painter Thomas Moran (though he sketched the falls from another point on the Grand Canyon of the Yellowstone), the name fit. If you are planning on taking in the view, morning and evening visits tend to be the best for avoiding the throngs of people.
PHOTO: Andrew Opila/iStock
2 OF 10
Tunnel View
WHERE: Yosemite National Park
While it has become a frequent spot for Instagram junkies, there is a reason why Tunnel View has attracted so much attention online and beyond. Looking eastward into Yosemite Valley, this lookout was captured by artist Thomas Ayres in the first sketch ever of the valley in 1855. This is also where the trailhead for another favorite view, Inspiration Point, is located.
PHOTO: Mike Anich/Dreamstime
3 OF 10
Grandview Point
WHERE: Grand Canyon National Park
No view of the Grand Canyon is a bad view, but there is a reason that this one is labeled “grand.” Located on the South Rim between Grand Canyon Village and Desert View, visitors can glimpse the Colorado River and the striations within the canyon walls that mark the millions of years it took to create. Grandview Point sits at 7,400 feet above sea level and is also the starting point of the Grandview Trail, recommended for experienced hikers only.
PHOTO: Brianne Wood/iStock
4 OF 10
Logan Pass
WHERE: Glacier National Park
The highest point within the park at 6,647 feet, Logan Pass is home to sweeping views and is the trailhead for some of Glacier’s most famous hikes, including the Highline and Hidden Lake Overlook. As you climb up Going-to-the-Sun Road to reach it, you’ll likely spot mountain goats, marmots, and even the occasional bear. The parking lot here is small, so it’s recommended that you arrive early in the morning to guarantee a spot.
PHOTO: Leonid Andronov/Shutterstock
5 OF 10
Snake River Overlook
WHERE: Grand Teton National Park
There are several turnouts that shouldn’t be missed in Grand Teton, but the Snake River Overlook provides a photo-worthy landscape that no photographer should bypass. Captured by Ansel Adams, this view features the Teton range in the background and the winding Snake River, also known as the Mad River, in the foreground.
Unai Huizi Photography/Shutterstock
6 OF 10
Angels Landing
WHERE: Zion National Park
If you feel like testing your fear of heights, then Angels Landing offers some of the most expansive views of Zion Canyon. You will need to navigate a somewhat complex permitting system and watch your step to avoid a fall of about 1500 feet. However, once you have done so, you not only have the accomplishment of taking on one of the National Park Service’s most harrowing trails, but you also have a photo opportunity like no other.
PHOTO: Melissamn/Shutterstock
7 OF 10
Skyline Trail
WHERE: Mount Rainier National Park
The Skyline Trail in Mount Rainier is much less dangerous than Angels Landing, and this winding trail in the Paradise area of the park is beginner-friendly. On a clear day, you can see Tahoma towering above you–though the cloudy weather in the Pacific Northwest can sometimes make it feel like you’re playing a game of hide-and-seek with the “Mother of Waters.” If sunshine permits, you’ll witness a view that is beyond inspiring.
PHOTO: Nicholas J Klein/Shutterstock
8 OF 10
Sunrise/Sunset Point
WHERE: Bryce Canyon National Park
Bryce Canyon National Park offers two opportunities to catch the sun reflecting off its famous hoodoos. In the early hours of the morning, Sunrise Point at the northernmost area of the park is the place to be to enjoy the orange hues dancing on Bryce’s limestone, mudstone, and sandstone formations. Can’t manage to get up at that hour? You have another opportunity to catch similar colors at Sunset Point later in the day.
PHOTO: Evan Austen/iStock
9 OF 10
Haleakala Summit
WHERE: Haleakala National Park
The summit of the Haleakala volcano is another spot to catch either sunrise or sunset. You will need reservations beforehand, which are available on the recreation.gov website. At 10,023 feet, watching the sunrise or sunset here feels like you are physically enmeshed with a work of art. While you can’t go wrong viewing either, sunset tends to be less busy at the summit, which can give you more of a chance to be one with nature.
PHOTO: IrinaK/Shutterstock
10 OF 10
Delicate Arch
WHERE: Arches National Park
This view is so famous that it has been printed on Utah’s license plate. In order to witness it for yourself, you’ll need to embark on a three-mile hike in the dry, desert landscape. Early morning or late evening is usually the best time to do so, especially if you are visiting Arches in the heat of summer. For your efforts, you’ll have the opportunity to see perhaps the most famous natural arch in the world–and a sense of the grandeur that our national parks inspire.
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