Dallas Proper Hotel Residences set to open 2029
Dallas Proper Hotel Residences set to open 2029
Proper Hospitality has announced the development project of Dallas Proper Hotel and Residences in Uptown Dallas. The 34-story tower is expected to open in 2029 and is being developed in partnetrship with Dallas-based Lincoln Property Company. The project includes a combination of hotel accommodations, residences, wellness amenities and social spaces.
The property is located on a four-acre site at 2500 Cedar Springs Road in Uptown Dallas. It will feature architecture by Skidmore, Owings & Merrill and interiors by Kelly Wearstler.
“I’m thrilled to bring the Proper spirit to Dallas,” said Kelly Wearstler. “Dallas has incredible vitality, expressive, dynamic, and full of possibility. Our vision for the hotel and residences will channel that energy into spaces for living, wellness, and play that feel deeply connected to Uptown, yet unmistakably Proper.”
The hotel will include approximately 200 guestrooms and suites, three restaurants, five bar and lounge concepts, a rooftop pool deck, and 22,000 square feet of indoor and outdoor event space.
The Dallas Proper Residences will comprise approximately 80 branded homes ranging from one to four bedrooms, including a limited collection of one- and two-story penthouses. Residential interiors will be designed by Kelly Wearstler, and residents will have access to a private rooftop pool, dining terrace, owners’ lounge, Proper Club, and Wellness Center.
The project includes a 15,000-square-foot Wellness Center and a 6,000-square-foot members-only Proper Club. The Wellness Center will provide holistic therapies, fitness programming, and recovery options. Indoor and outdoor lounges and terraces will support social and physical activity.
“Dallas Proper brings together design, wellness, food, and a deep connection to community,” said Brian De Lowe, co-founder and president of Proper Hospitality. “This is more than a hotel or residential offering. It’s a fully integrated destination for how people want to live and gather today.”
“This site gave us the rare opportunity to shape a meaningful part of Uptown,” said Clay Duvall, co-CEO of Lincoln Property Company. “Proper’s track record in Texas and beyond, and their approach to design, lifestyle, and wellness made them the ideal partner for creating a landmark.
The development is situated near Klyde Warren Park and the Katy Trail, offering easy access to Dallas Love Field and the surrounding business and leisure destinations. According to PwC and ULI, Dallas–Fort Worth is the top U.S. real estate market for 2025. Dallas Proper Hotel and Residences are expected to open in 2029.
With M Social New York Downtown opening, Millennium Hotels paddles further into the blue ocean
On Wednesday, Saurabh Prakash, interim COO & chief commercial officer for the Singapore-based global hospitality company, was in New York for the opening of the 569-room M Social Hotel New York Downtown, a $60-million refashioning and rebranding of the prior Millennium Downtown New York, which the company, under Chairman Kwek Leng Beng, has owned since 1992. The new hotel, operated by Highgate Hotels, went through hard- and soft-good improvements, including a new food and beverage concept called Beast & Butterflies, which promises a modern take on Spanish tapas.
The renovation was spearheaded by Mazzarini & Co., with hotel interiors reinterpreting the Financial District’s modern energy and iconic landmarks, including the Wall Street icon “Charging Bull.” Murals of it adorn guestrooms and pay homage to the district’s ambition and resilience. As Chairman Leng put it, “This new addition reflects our confidence in the future of travel and our long-term commitment to building distinctive experiences in the world’s most dynamic cities.”
M Social sits within Millennium’s lifestyle vertical and includes properties in Singapore, Paris, Muscat, Dubai and Auckland, not to mention M Social Hotel New York Times Square, a quick subway ride north. In fact, M Social has even played in the metaverse, when Millennium launched M Social Decentraland in May 2022, making it the world’s first hospitality group to operate a hotel in the metaverse virtual world. It’s no surprise, then, that in 2026 it will open a M Social in Sunnyvale, Calif., close to Meta headquarters.
Prakash says the DNA of the M Social brand revolves around “social connections,” of freedom and boldness, and that choosing the M Social brand to append to the hotel, which is located in the Financial District and close to the 9/11 Memorial and The Oculus, made sense after deep research. “We found that this area is not only about corporate business, but also as an up-and-coming leisure destination,” he said. “We thought that this resonated well with the M Social brand, because today’s corporate traveler has moved away from the traditional business corporate mindset. They’re looking for a place where they can have their individuality. M social is for the young at heart.”
Success at M Social Times Square, formerly a Novotel, was also motivation. Almost immediately, the hotel saw gains in RevPAR. “The brand was resonating with our customers,” Prakash said. Expectations are that M Social Hotel New York Downtown will see a similar bump; in. fact, it already is, according to Prakash. “It is already trading at a 20% higher ADR than when it was as a Millennium,” he said, citing numbers following the hotel’s soft opening. Midweek rates start at $500 per night. “We believe there is more to be had.”
Tying It Together
Millennium Hotels’ guiding principles spring from its chairman, Leng, who controls Millennium through City Developments Limited, a Singaporean multinational real estate company. They are based on growth, entrepreneurship and transformation. “What we love in our people is the concept of blue-ocean thinking,” Prakash said. “Blue Ocean Strategy” is a seminal business book published in 2005 that at its core is about focusing on creating new, uncontested market spaces rather than competing in existing, overcrowded ones, so-called “red oceans.” It involves making the competition irrelevant by pursuing value innovation instead. It’s also part of Millennium’s ethos.
“Our teams are guided by it,” Prakash said. “It is the difference between an owner/operator and a management brand.” The latter, he said, is focused on process and procedure. An owner/operator is guided by “transformation thinking,” he said.
Millennium is an owner and operator and currently has a portfolio of 150 hotels worldwide, 70 of them Millennium owns outright, the others mostly through franchise agreements, predominantly in the Middle East. Much of its growth is predicated on acquisitions rather than ground-up development. “Our growth will not be hundreds of hotels every year. It may be five or 10,” Prakash said.
Millennium currently operates 12 brands, from the luxury Biltmore to a soft brand called Leng’s Collection, paying homage to its chairman and similar to a Marriott Autograph Collection, Prakash said. The Bostonian Hotel in Boston, The Knickerbocker in Chicago and The Bailey’s Hotel London are examples. “These are recognized by our customers as independent hotels,” he said.
There are five current Biltmore properties, highlighted by a property in London’s Mayfair and also The Biltmore Los Angeles, a storied property that dates back to 1923. Its lifestyle bucket consists of M Social, Studio M, M Socialite and Millennium Place. Other verticals include Premium, Comfort and Long Stay.
Prakash likes to say that Millennium has hotels from Anchorage to Auckland, which, beyond its cute alliteration, illustrates its breadth of product. “Millennium is a nimble, solution-oriented operator, poised for growth,” Prakash said.
Its loyalty program, My Millennium, currently totals four million members with its largest bloc consisting of Middle Eastern members. Prakash noted that 80% of all Millennium bookings come through its loyalty members. “The program really resonates with members,” he said.
Hilton reaches 9,000 hotels worldwide
Hilton has reached a milestone with the opening of its 9,000th hotel worldwide. It hit the mark with the debut of the 496-room Signia by Hilton La Cantera Resort & Spa in Texas, which includes 34 boutique-style villas and an adults-only floor, with décor inspired by the Texas Hill Country.
“Much like we make a promise to our guests to deliver reliable and friendly stays, we are committed to being owners’ partner of choice,” said Christian Charnaux, EVP and CDO, Hilton. “Reaching this milestone of 9,000 hotels is a powerful testament to that commitment. Our brands consistently deliver industry-leading performance for our owners, which enables us to deploy our brands – both existing and new – into markets around the world every day. With just 5% of the existing share of global rooms and 21% of rooms under construction, Hilton has tremendous opportunity to further grow our portfolio well beyond 9,000 hotels.”
Hilton has also reported continued expansion across global markets. The company now operates more than 1,000 luxury and lifestyle hotels and has signed over 200 additional luxury and lifestyle properties this year alone. In the Asia Pacific region, Hilton has reached 1,000 trading properties, with similar milestones achieved across Europe, the Middle East and Africa. The company has announced plans to expand its presence tenfold in India, triple its portfolio in Africa, quadruple its portfolio in Saudi Arabia, and exceed 250 luxury and lifestyle hotels in the Asia Pacific region.
The U.S. remains a key market, with 6,000 hotels currently operating, alongside 200 in Canada, 500 in Florida and 100 in Italy. Overall, Hilton has more than 3,600 hotels under development globally, demonstrating continued strong demand from owners seeking brands that deliver premium commercial performance.
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